When you’re just starting your business it’s easy to get caught up in what everyone else is doing.
You get distracted by sleek websites, fancy marketing funnels, perfect looking IG accounts and all you think is “I can’t do this.”
BUT, the truth is your audience isn’t here for this flashy version of perfection you’re trying to create, your audience is here for YOU.
You’re the teacher, the advice-giver, mentor, and coach that they are looking for.
So why would you waste your time being anything but authentically YOU?
Your audience and future clients aren’t going to connect with a minimized, filtered or small version of you.
That’s not what they want. They want the messy, imperfect, relatable version of YOU.
So here are 3 mind-shifts you can use to be the real YOU in your marketing:
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- Let your BIG personality shine, let your audience and clients inside your life, your mind and your dreams.
- Drop the all or nothing mindset! Don’t pretend to be anything but YOU – because YOU are what they’re here for!
- Show up real. True connections happen within your community when you are unafraid to show every side of you.
These 3 mind-shifts will help your clients feel that you’re more authentic, more relatable.
You’re more YOU.
They want to know what you learned, what you struggled with and the victories you had along the way.
They want to connect with the REAL YOU.
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