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Confidence isn’t something gained by staring in a mirror and telling yourself to be confident. Confidence comes from practice, failure, learning and finally success. Having confidence in your business and in your marketing comes from the inside and it comes from the work that YOU put into it. Confidence comes from: Practicing new things (no
Marketing is all about being consistent.  It’s about showing up.  Every day. Every other day. Every week.  It’s about building trust with your audience. And to do that, it starts with being consistent.  The definition of consistency as found in the Merriam Webster Dictionary is “Showing steady conformity to character, profession, belief, or custom.”  That’s
Constraining your business is key to success. But the truth is, not many solopreneurs want to apply constraint to what they do. When I googled the definition of constraint, I got: “Constraint is a limitation or a restriction you put on yourself that simplifies your life.” The reason this is so important is overwhelm. Constraint
I want to let you in on a secret.  Clarity in your marketing is a choice.  It’s true.  But most of my clients don’t believe that truth. They think marketing is confusing.  They choose to think that.  They would rather stay in confusion.  What I hear is: I don’t have the right niche. I don’t
Successful companies have one important thing in common: a really strong brand. So how do you create one when you're just starting? Read these important tips on what to focus on first.
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